The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Nike Football+ Team Edition for iPad
Agency: AKQA / London
Client: Nike Football Category: Mobile Applications/Sites / Social Networks/ Community
True Blood Live Feed
Agency: BBDO / New York
Client: HBO Category: Mobile Applications/Sites / Social Networks/ Community
Lost in Val Sinestra
Agency: Contexta / Bern
Client: Swisscom Category: Mobile Applications/Sites / Social Networks/ Community
Up For Grabs
Agency: CP+B / Gothenburg
Client: Scandinavian Airlines (SAS) Category: Mobile Applications/Sites / Social Networks/ Community
The Smartphone Hunt
Agency: DDB Stockholm / Stockholm
Client: Telia Sverige AB Category: Mobile Applications/Sites / Social Networks/ Community
Life Scoreboard
Agency: Droga5 / New York
Client: Puma Category: Mobile Applications/Sites / Social Networks/ Community
TNF Trails iPhone App
Agency: Factory Design Labs / Denver
Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
See Jack Run
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike Football
Title:
Nike Football+ Team Edition for iPad
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11168N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
True Blood Live Feed
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11169N
Award:
2011 Interactive Merit Award
Agency:
Contexta / Bern
Client:
Swisscom
Title:
Lost in Val Sinestra
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11170N
Award:
2011 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Scandinavian Airlines (SAS)
Title:
Up For Grabs
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11171N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Telia Sverige AB
Title:
The Smartphone Hunt
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11172N
Award:
2011 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Life Scoreboard
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11173N
Award:
2011 Interactive Merit Award
Agency:
Factory Design Labs / Denver
Client:
The North Face
Title:
TNF Trails iPhone App
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11174N